(Ad)venturing into the Canadian Wilderness

(Ad)venturing into the Canadian Wilderness

Vertical
Travel & Tourism
Services
Digital Advertising, Traditional Advertising, Web Development, Website Design

Objective

To increase ridership of one of Northern Ontario’s most famous attractions—the Agawa Canyon Tour Train, along with the number of visitors to Sault Ste. Marie by showcasing the city’s many unique attractions, restaurants and accommodations.

Strategy

We positioned the Agawa Canyon Tour Train as a truly one-of-a-kind getaway adventure, and supported this messaging by showcasing the Sault’s many local attractions. Creative emphasizes the concepts of exploration and adventure to, while messaging highlights convenience and the growing trend of bespoke vacations.

Results

Leveraging our media channel frequency and intra-campaign flexibility, we expect to broaden our reach to our target demographics, increase traffic to AgawaTrain.com, and ultimately acquire more bookings via the online reservation system and calls to the 1-800 number.