Bringing Ninjas to life

Bringing Ninjas to life

Vertical
Media and Entertainment
Services
Mobile, Print Collateral, Social Media, Strategy & Branding, Traditional Advertising

OBJECTIVE

When a retail partner approached Nickelodeon to create a dynamic in-store experience, we were tasked with communicating a complex activation in a bold way.   

STRATEGY

To support this retailer exclusive augmented reality app experience, we were able to direct and design all in-store and flyer signage creative, from end caps to stands. Outlining brand callouts, QR codes, and download instructions, in an easy-to-digest and on-brand fashion, fans embarked on treasure hunts throughout the store, downloading the app and unlocking new levels and characters. 

RESULTS

Fun and imaginative POS allowed for impressive download and engagement stats, leading to increased awareness for Turtles merchandise, while satisfying retailer partners’ wishes for a truly ‘tubular’ experience!