Guiding visitors north

Guiding visitors north

Vertical
Travel & Tourism
Services
Traditional Advertising

Tourism Sault Ste. Marie Visitors Guide 2014

The end product was a visually engaging, content-rich visitors guide.

Objective

Positioning Sault Ste. Marie as a desirable tourist location to increase visitation, and provide information for visitors while they’re in the Sault, thus inciting them to visit multiple attractions and venues during their stay.

Strategy

To emphasize Sault Ste. Marie’s unique getaway opportunities, we developed our “Northern Culture” creative concept, which also highlighted the more urban and cultural events, attractions and amenities in the city.

On top of the creative production and managing revisions and approvals, we sourced and managed relationships with multiple printers, copywriters and photographers.

Results

On top of the creative production and managing revisions and approvals, we sourced and managed relationships with multiple printers, copywriters and photographers.