Have routes, will travel.

Have routes, will travel.

Vertical
Travel & Tourism
Services
Mobile, Web Development, Website Design

Go Tour Ontario Website

Objective

With more and more motorcyclists seeking easier ways to plan and access their routes, online planning tools are becoming essential. These tools are increasingly expected to function across all platforms, allowing riders to plan trips at home and access the information on the road using their mobile devices.

Strategy

For Ontario Tourism Marketing Partnership Corporation (OTMPC), we’ve taken the pre-existing GotourOntario.ca and provided avid riders with a simplified, new user experience, along with the requisite resources to help them plan their tours across Ontario. The current focus is based on motorcycle touring, with future plans to enhance the application to include off-road, snowmobiling and personal watercraft.

 

Results

Having launched in February 2014, we are actively tracking the usability of the new and improved route planning functionality. Response thus far has been very positive, and we’ll soon have some concrete results to share.