Objective
With a growing social media presence and reputation among style influencers as a fashion forward, Canadian-minded retailer, Le Chateau was looking for a way to expand its online content offering, and strengthen relationships with both customers and the industry set.
Strategy
A responsive blog with a strong focus on editorial, combined with high res image content was created in the clean and modern style of Le Chateau’s brand guidelines. An easy-to-update CMS allows for flexible posting during activations, fashion week events, and store openings.
Results
As content marketing becomes a primary focus for retailers, Le Chateau is positioned for success, with a new home for digital content, and a channel to provide deeper value to their loyal customers.
