MarcAngelo - Great Grocery Giveaway

MarcAngelo - Great Grocery Giveaway

Vertical
Food & Beverage
Services
Mobile, Social Media, Strategy & Branding, Web Development

Living up to its name - the Great Grocery Giveaway 

Objective

With dedication to a solid strategy, juicy content, and some sauce stained brainstorming sessions, we've been able to build apps and campaigns fans can get excited about, and MarcAngelo can pull real insights from. We challenged ourselves to plan and build a game experience to garner repeat engagement and lofty growth goals, which could sustain a full year in-market.  

Strategy

Pushing the limits of Facebook development capabilities, we designed and built a fully bilingual daily lottery game system. Desktop and tablet users can scratch a unique daily play card for the chance to win instant prizes of coupons and bonus ballots into the grand prize, groceries for one-year draw.

Results

The Great Grocery Giveaway lived up to its name, for fans and brand alike! Email signups increased by over 30%, overall fan count jumped by over 150%, and nearly 50% of referral web traffic is now generated through Facebook. Perhaps the most delicious stat of all is the whopping half a million plays of the scratch card game.