DUCA 2013 Fall Investment Campaign
DUCA wanted to go into market with a strong, integrated campaign highlighting its Earn More Savings Account and Market Linked GICs, contributing to the credit union’s goal of achieving over 2% unaided awareness throughout 2014.
Being the first campaign that featured new components of DUCA’s re-imagined brand, we developed an integrated campaign that included online, broadcast, in-branch signage, and OOH advertising strategically positioned in geo-targeted areas across the GTA. All components of the program delivered the strong “Bank on more” positioning in a conversational and accessible tone.
DUCA achieved $4,034,850 in GIC sales from 335 GIC plans, of which $576,898 represented new money from 87 GIC plans. A great start for a great brand with so much more yet to come.