More than meets the eye

More than meets the eye

Vertical
Financial Services
Services
Broadcast Advertising, Digital Advertising, Media Planning, Search Engine Marketing, Traditional Advertising

DUCA 2013 Fall Investment Campaign

Objective

DUCA wanted to go into market with a strong, integrated campaign highlighting its Earn More Savings Account and Market Linked GICs, contributing to the credit union’s goal of achieving over 2% unaided awareness throughout 2014.

Strategy

Being the first campaign that featured new components of DUCA’s re-imagined brand, we developed an integrated campaign that included online, broadcast, in-branch signage, and OOH advertising strategically positioned in geo-targeted areas across the GTA. All components of the program delivered the strong “Bank on more” positioning in a conversational and accessible tone.

 

Results

DUCA achieved $4,034,850 in GIC sales from 335 GIC plans, of which $576,898 represented new money from 87 GIC plans. A great start for a great brand with so much more yet to come.