Paddling to new heights

Paddling to new heights

Vertical
Travel & Tourism
Services
Digital Advertising, Search Engine Marketing, Traditional Advertising

Background

Ontario Tourism Marketing Partnership Corporation agreed to a cross continent sponsorship opportunity with the Reel Paddling film festival 2014. We were tasked to develop a digital advertising campaign to support this venture as we celebrated Paddling in Northern Ontario

Objective

Quite simply; position Northern Ontario’s top paddling adventure packages to American’s and Ontarian’s alike as the travel destination for couples and groups (experienced and new), who are avid and / or recreational paddlers.

Strategy

Handling the strategic planning and creative development for traditional print, digital, and video production we’ve amalgamated canoeing, kayaking, stand up paddling, and white water rafting into a cohesive campaign that’s garnered praise from industry paddlers.