Royal de Versailles

Royal de Versailles

Vertical
Retail
Services
Print Collateral, Strategy & Branding, Traditional Advertising

Branding and Engagement Campaign

That unforgettable moment when the question is popped; everything becomes a blur, except for the couple, and of course – the ring.

Objective

As a one-location enterprise, the Royal de Versailles approach had to be weighted locally, while commanding the same level of high-end style of the world’s most celebrated jewellery houses. A distinct, bold and romantic aesthetic was established, thusting the RdeV word mark to the forefront.

Strategy

As a one-location enterprise, the Royal de Versailles approach had to be weighted locally, while commanding the same level of high-end style of the world’s most celebrated jewellery houses. A distinct, bold and romantic aesthetic was established, thrusting the RdeV word mark to the forefront.

Giving away tickets to local outdoor and cultural events opened the door to boosting both awareness and engagement, while promoting takeaway offerings, an ideal offering for summer picnics.

Results

Working with a talented photography and retouching team, we were able to dream up concepts with iconic hero shots and intricate groupings of custom set diamonds and bring fantasy concepts to life, from mock ups to final prints.

The cityscape background carries on the worldly and global appeal of Royal de Versailles’ selections, resulting in the most stunning, visually appealing campaign in the brand’s history.